Its hard to engage and interact with your list if you are not really sure what to email them about. Here are 4 ideas to get you started.
1. The blog post email
The blog post email is the most popular reason to send an email newsletter. It lets your audience know you have created something of value for them and to go and check it out. Don’t assume that just because someone has subscribed to your list, that they are checking your site regularly for new blog posts, you need to let them know. There are 2 ways to go about this email. Firstly you can just copy and paste a section of your blog post into your email with a ‘Read the full post’ button that takes you to the blog to read to full article. Alternatively you can write something specifically for the email that tells them about the post but doesn’t necessarily include exact wording from the post. Again this will include a link or button to read the article on your site. Either method is ok, test them both out and see what works best for your audience.
The main point here is that you don’t just put the whole post in the email. It’s important to put a ‘read more’ link so you can track your subscriber interest in your posts and know what to write more of in the future.
[tweet “Don’t assume because someone is on your list, they are checking your site regularly #ontheblog”]
2. Personal / Behind the scenes email
Building trust and relationships within your list is important. It creates a more engaged audience (aka higher open rates) and leads to more sales when it’s time to sell (aka more $$$). Connecting on a more personal level is a great way to do this. Share a personal story from your past, or maybe something that is happening with you right now, if you can weave in and relate it back to your core business even better. It humanises your relationship and breaks down the wall that being behind the screen creates. What struggles or mistakes have you had or made of late, what about triumphs or wins in your life or business. Maybe something funny happened this week, share it, be raw and real, your tribe will love it.
3. Product for sale / pitch email
Another great reason to pop into the inbox of your peeps is if you have something for them to buy. Don’t be afraid to tell them about it. And that doesn’t mean you have to be sleazy or salesy. But if people don’t know you have something to offer them, how do they know to buy it. First and foremost, make sure you are offering something of value and that is relevant to your audience. Its great to start small with a product $100 or less and work your way up as people begin to trust you and believe in your products and the results they bring. Your gifts should be put out into the world, not hidden away where you have to go looking for them. This is a great email that can later stem off into other emails, such as asking for feedback or reviews or up-selling to a more premium product.
4. The email mini-course
Mini email courses are all the rage at the moment and with good reason. They help your subscribers be engaged with you and what you have to offer them. It allows them to also take action with something and gain results which will make them even more engaged in what you do, and it also allows them to test the waters with you before upgrading to a major purchase with you. Your conversion rate will certainly improve if your mini email series is directly inline with and a natural progress to your paid larger program. This can also be a great starting point when creating a larger course for you to see if your audience is interested before putting all the time and effort into creating the intense program.
So now you have 4 ideas for you to get started emailing and engaging with your subscriber audience. It’s time to take some action. Choose one of these or perhaps another idea of your own and implement it. If you currently only do the blog post email, try the behind the scenes, or product pitch. Let me know how you go in the comments below.