AI transparency

So how do I use AI?

In general I am using AI as a behind the scenes tool to speed up processes and automate repetitive tasks and mostly tasks that I keep putting off or plain just don't like doing 😀

Examples of things I use AI for:

• Role playing my ICA to see gaps in my messaging or get different perspectives
• Instead of asking Google, I ask AI, allowing for more detailed and nuanced question asking and answering
• Brainstorming ideas and strategy aligned with my goals and business outcomes
• Proof-reading and suggesting updates or edits to copy
• Debugging or helping find a code issue faster
• I also offer AI integration as a service to clients in my premium offerings (eg. to speed up their workflows, create automations) so this is adapted to their AI use and choices for their own businesses
• Analysis of data and creating forecasts and reports to show trends and for future planning
• Content ideas for social media in line with my specific process
• Custom Chat Bots like Template Support Tilly to add a layer of support for DIY website customers who want an answer straight away (coming soon, currently in human testing phase)
• Time and schedule optimisation, especially now fitting in everything with being a new mum

This is not a complete list, but gives you an idea of the type of tasks AI is helping me with.

Where am I not using AI?

• I don't use AI to design client websites, for me this is an intuitively guided process and using AI in that for me would dilute the energetic soul of what I create.
• I also don't use AI to build them in Divi either. Whilst Divi does provide AI tools to create entire websites, to be honest the end result isn't great and I like to know that it's been built right.
• My creativity is where my expertise shines and what I'm passionate about, so I don't see any reason to outsource any of what brings me joy 😃

Ethics and Bias

The last thing the world needs is perpetuating more bias. When you have a deeper understanding of AI, the demographics creating it, the data feeding it, you know there is going to be by default exclusion and bias. But for me deciding NOT to use a tool like AI because of this only feeds to cycle more with less diverse voices. Obviously I come from a position of privilege and am by no means perfect, but here is how I'm ensuring I take an ethical approach to my AI use.
 

• Questioning - asking "How would your response differ if this advice were for [insert different gender expression, race, age demographic etc.]"
• Perspectives - asking for multiple perspectives on topics particularly in role play scenarios to be able to consider differing view points to my own
• Honest truth - asking straight up to highlight any bias or privileged positioning I may be taking
• Asking for inclusive language to be used by default

Human first/last approach

Regardless on my current or future use of AI, I always take a human first and last approach. This means there is always a human check at the start and end of a process to ensure I keep human connection at the core of my business and use AI in an ethical and authentic way.

Human first; to ensure that the AI use is actually warranted and not just me wanting to play with a shiny toy or overcomplicate something that doesn't actually need it.

Human last; to ensure that any output, whether public facing or internal to my business, has been vetted. It has to feel like me, is something I'd actually say or do etc. and to be honest AI doesn't always tell the truth or provide accurate information, so human involvement is necessary.

For example:

• While Tilly will be available for instant support questions, I also provide human email support for those who don't want to ask a bot, but are happy to wait a little longer for a response.
• Writing this statement 😀 It required my personal human input so no AI was used to create it.