Catherine designs age diversity programs for organisations to explore how a longer life impacts the decisions we make about work and retirement. Decisions that surround talent retention, knowledge transfer and team optimisation.
brand identity, infographics, presentation slides,website design & development
bold, professional, impactful
With a business rename and refocus, Catherine was after a new website to reflect this new direction.
Her brand inspiration represented both her connection with nature and her profession in age diversity. From this direction I used earthy Australian outback colours, paired with an approachable and friendly feel while still being professional in a corporate environment.
As Catherine was moving from a corporate brand to a personal brand the major shift was to feature her and her expertise. No longer shying away from being at the heart of her business.
We clearly defined her service areas, including as an accomplished speaker, so people know exactly how they can work with her.
Catherine loves to write, and has shared her knowledge from many years through her articles. Migrating her existing blog was a no brainer to keep her previous content and allow her to build on it with the new brand.
The website also showcases useful resources such as her tedX talk, infographics, interviews and books.