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Branding + Website Design + Development

Joleen Emory

Joleen is a Franco-American makeup artist based in Paris. She is in the business of making women look and feel beautiful. With her business starting to grow, Joleen was in need of some branding (logo + business card) and a website to match that looked professional and impressed her new clients.

The Brief

When you are in the early stages of business it’s important to be able start building your brand presence at the same time. The brief was to create a brand and website that spoke to Joleen and her personality but also to adhere to a budget of a young business.

The Process

We worked together to unveil Joleen’s style aesthetic to form the base of her new brand. In the mini brand session I designed her a logo and translated the new logo into a business card design. As a makeup artist in multiple industries (TV, Bridal, Theatre etc) it was important to be able to showcase all areas of Joleen’e expertise. I did this by using a series of images on the backs of her business cards which also allows her to update them each time they are printed to new and fresh images.

The website was developed so that Joleen could make updates herself and start blogging to educate her clients. It is clean and simple allowing her work to really shine.

Client Love

Rachel went above and beyond my expectations!! She inspired from my personality, style and work and created a website that is 100% me! It showcases my business in a way that is true to me and what I love to do.

Joleen Emory

Paris, France, joleenemory.com

The Result

Joleen now has a logo that she can use on all her collateral (price sheets, flyers etc), that she can even setup herself in Canva. Her website is easy to update herself and allows her to show her makeup talents all while giving her business a more professional feel.

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